New Arrivals
Shop our latest beauty must-haves.
Luscious Cosmetics
Softlight Concealer
Covers imperfections and brightens without creasing.
Luscious Cosmetics
Velvet Reign Matte Liquid Lipstick
Highly-pigmented, no-smudge, transfer-proof formula that lasts for hours.
Luscious Cosmetics
Softlight Banana Powder
Minimizes skin imperfections and sets makeup for an all-day wear.
Luscious Cosmetics
Softlight Corrector
A lightweight formula that balances imperfections for an even skin tone.
Luscious Cosmetics
Softlight Peach Powder
Minimizes skin imperfections and sets makeup for an all-day wear.
Luscious Cosmetics
Hydracolor Lipstick
Creamy color with flattering pigments in a lip-loving, comfortable formula.
Luscious Cosmetics
Softlight Setting Powder
Sets makeup and absorbs oil and shine.
Bestsellers
Top-rated makeup for top-tier customers. Choose a cult-favorite!
Luscious Cosmetics
Velvet Reign Matte Liquid Lipstick
Highly-pigmented, no-smudge, transfer-proof formula that lasts for hours.
Luscious Cosmetics
Softlight Oil Control Powder
Multi-use setting powder + sheer foundation.
Luscious Cosmetics
Softlight Concealer
Covers imperfections and brightens without creasing.
Luscious Cosmetics
Softlight Corrector
A lightweight formula that balances imperfections for an even skin tone.
Luscious Cosmetics
Softlight Setting Powder
Sets makeup and absorbs oil and shine.
Luscious Cosmetics
Softlight Foundation
Liquid foundation with buildable coverage and a natural matte finish.
Luscious Cosmetics
Face Contour Kit
Highlight, define and sculpt your features in a few easy steps.
Luscious Cosmetics
Angel Eyes™ Primer
Up to 16 hours of no-crease, no-smudge, and no-fade makeup.
Discover FreshLabs
Behind The Brand
We're an inclusive female-founded makeup brand creating high-impact products with luxurious textures and diverse color palettes designed to flatter South Asian skin tones. Our formulas are 100% cruelty-free and vegan, because we believe in innovating with kindness.
Mehir Sethi