About Us

Beauty without compromise. Inspired by you

At Luscious Cosmetics, we’ve been setting the standard for high quality makeup in Pakistan since 2007. As Pakistan’s first makeup brand, we set out with a clear mission: to create the best quality, richly-pigmented cosmetics designed especially for South Asian skin tones, all while using safe, skin-loving ingredients.

Founded by Mehrbano Sethi, a pioneering entrepreneur and now a globally celebrated authority on color cosmetics, Luscious Cosmetics was created to fill a gap in the beauty industry for South Asian skin tones, a segment of women overlooked by international beauty brands.

Our award-winning formulas are exclusively custom-designed and manufactured for us, never sourced from wholesale websites like Alibaba. Each product is rigorously tested by professional makeup artists and real customers to ensure flawless performance. As a cruelty-free and vegan brand, we’re committed to using only the best plant-based ingredients, free from harmful chemicals and additives.

Luscious Cosmetics has grown from its roots in Pakistan to become an internationally recognized brand, embraced by beauty lovers and featured in major publications like Allure, Vogue, Marie Claire, and Popsugar. Through our global expansion, we’ve stayed true to our promise: to create beauty products that not only make you look good but feel good.