Bestsellers
Meet our most wanted lineup.
Glass-skin setting spray
Velvet-matte powder foundation
Color-correcting setting powders
Brightening cream-to-foam cleanser
New at Luscious
Meet FreshLabs Korean skincare
Real Korean skincare, clinically tested for proven results and visibly better skin in just 21 days.
AHA/BHA exfoliating mask
Salicylic acid acne serum
New & Trending
Discover what's new and most wanted right now!
Brightening cream-to-foam cleanser
Glass-skin setting spray
Color-correcting setting powders
Velvet-matte powder foundation
World of Beauty Tools
Pro-grade brushes, 3D lashes, vanity cases, makeup bags and more
Glossy multi-color French tips
Nude with white tips
Glossy French tips with pearls
Glossy beige with diamantés
Our Mission
✔️ To create the best quality, richly-pigmented cosmetics, while using skin-loving ingredients.
✔️ Our award-winning formulas are exclusively developed and manufactured.
✔️ Each product is tested by pro-makeup artists and real customers to ensure flawless performance.
Loved By Customers
Pakistan's makeup authority since 2007.
Anumta H.
I really loved the shade, it was a perfect match. The lipstick is lightweight I was surprised to see a Pakistani brand producing a really good quality product.
Saba.S
So proud that this is a local product, at par with or even better than similar international products. Gives you a lovely glow after applying makeup and on bare skin.
Sarah A.
Has an amazing texture and pigment. The consistency is flowy and it glides on lip. The colour stays even after eating and drinking for several hours.
Mrs usman
Very nice colour and texture. Easy to apply, just dab with finger or apply with brush. It stays long on cheeks. Love it.
ZARTAR
I was not expecting this brightening base. I love Charlotte highlighter liquid and now in love with this. It feels like skin, not sparkly, and makes my skin healthy.
Anonymous
Brightening Power Deal is no doubt a great addition to my everyday use. It's easy and brilliant, good to go under light makeup.
