New Arrivals
Shop our latest beauty must-haves.
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![](http://iloveluscious.com/cdn/shop/files/Vector_58f17e65-7ae9-4412-aa79-b78444882cd6.png?v=1694681820)
![Velvet Reign Matte Liquid Lipstick](http://iloveluscious.com/cdn/shop/files/1_bee1ba35-b22a-4663-b9bb-7b2d65374474_{width}x.png?v=1718189658)
![Velvet Reign Matte Liquid Lipstick](http://iloveluscious.com/cdn/shop/files/01_Tiara_93a3fbf0-56e5-4949-a899-b401a9f63f59_{width}x.png?v=1720086792)
Luscious Cosmetics
Velvet Reign Matte Liquid Lipstick
Highly-pigmented, no-smudge, transfer-proof formula that lasts for hours.
![Softlight Concealer](http://iloveluscious.com/cdn/shop/products/SoftlightConcealer_{width}x.jpg?v=1720085740)
![Softlight Concealer](http://iloveluscious.com/cdn/shop/files/0_{width}x.png?v=1720085631)
Luscious Cosmetics
Softlight Concealer
Covers imperfections and brightens without creasing.
![Softlight Banana Powder](http://iloveluscious.com/cdn/shop/products/Livestyle_cc45dbc2-649d-46fb-b1ff-cf5fff83b067_{width}x.jpg?v=1720084842)
![Softlight Banana Powder](http://iloveluscious.com/cdn/shop/files/Banana_Powder_{width}x.png?v=1720084829)
Luscious Cosmetics
Softlight Banana Powder
Minimizes skin imperfections and sets makeup for an all-day wear.
![Softlight Corrector](http://iloveluscious.com/cdn/shop/products/livestyle_ff4d9b4d-d6b4-4013-bf89-aa026ab7a3f3_{width}x.jpg?v=1720084942)
![Softlight Corrector](http://iloveluscious.com/cdn/shop/files/Corrector_{width}x.png?v=1720084915)
Luscious Cosmetics
Softlight Corrector
A lightweight formula that balances imperfections for an even skin tone.
![Hydracolor Lipstick](http://iloveluscious.com/cdn/shop/files/2_12860600-6b57-4917-a1bd-83d81ea223a5_{width}x.jpg?v=1720085396)
![Hydracolor Lipstick](http://iloveluscious.com/cdn/shop/files/uptown_red_{width}x.png?v=1720085364)
Luscious Cosmetics
Hydracolor Lipstick
Creamy color with flattering pigments in a lip-loving, comfortable formula.
![Softlight Peach Powder](http://iloveluscious.com/cdn/shop/products/Peach_BananaPowder_bbb416e6-78f8-4b0c-b004-b12058ef681c_{width}x.jpg?v=1720085228)
![Softlight Peach Powder](http://iloveluscious.com/cdn/shop/files/peach_Powder_{width}x.png?v=1720085216)
Luscious Cosmetics
Softlight Peach Powder
Minimizes skin imperfections and sets makeup for an all-day wear.
Discover FreshLabs
Want your makeup to glide on effortlessly? Our
new K-beauty line unravels your natural glow, creating the perfect canvas for
flawless makeup application. Boost hydration with our Facial Cleansing Bar,
target breakouts with our Anti-Acne Bar, and get that lit-from-within glow with
our Exfoliating Bar.
Bestsellers
Top-rated makeup for top-tier customers. Choose a cult-favorite!
![](http://iloveluscious.com/cdn/shop/files/Vector_1_e5dc5522-3cd4-463d-b808-838b6bcc1845.png?v=1694681591)
![](http://iloveluscious.com/cdn/shop/files/Vector_58f17e65-7ae9-4412-aa79-b78444882cd6.png?v=1694681820)
![Velvet Reign Matte Liquid Lipstick](http://iloveluscious.com/cdn/shop/files/1_bee1ba35-b22a-4663-b9bb-7b2d65374474_{width}x.png?v=1718189658)
![Velvet Reign Matte Liquid Lipstick](http://iloveluscious.com/cdn/shop/files/01_Tiara_93a3fbf0-56e5-4949-a899-b401a9f63f59_{width}x.png?v=1720086792)
Luscious Cosmetics
Velvet Reign Matte Liquid Lipstick
Highly-pigmented, no-smudge, transfer-proof formula that lasts for hours.
![Hydracolor Lipstick](http://iloveluscious.com/cdn/shop/files/2_12860600-6b57-4917-a1bd-83d81ea223a5_{width}x.jpg?v=1720085396)
![Hydracolor Lipstick](http://iloveluscious.com/cdn/shop/files/uptown_red_{width}x.png?v=1720085364)
Luscious Cosmetics
Hydracolor Lipstick
Creamy color with flattering pigments in a lip-loving, comfortable formula.
![Brightening Base SPF 35](http://iloveluscious.com/cdn/shop/products/BrighteningBase_{width}x.jpg?v=1658739833)
![Oily Skin](http://iloveluscious.com/cdn/shop/products/oilyskin_{width}x.jpg?v=1640606131)
Luscious Cosmetics
Brightening Base SPF 35
Provides daily protection against sun damage, evens out skin tone, while prepping your skin for a flawless makeup application.
![Face Contour Kit](http://iloveluscious.com/cdn/shop/products/Livestyle_{width}x.jpg?v=1674115215)
![Face Contour Kit](http://iloveluscious.com/cdn/shop/products/LusciousCosmetics-FaceContourKit_{width}x.png?v=1674115215)
Luscious Cosmetics
Face Contour Kit
Highlight, define and sculpt your features in a few easy steps.
![Softlight Concealer](http://iloveluscious.com/cdn/shop/products/SoftlightConcealer_{width}x.jpg?v=1720085740)
![Softlight Concealer](http://iloveluscious.com/cdn/shop/files/0_{width}x.png?v=1720085631)
Luscious Cosmetics
Softlight Concealer
Covers imperfections and brightens without creasing.
![Brow Luxe ™ Tool Kit](http://iloveluscious.com/cdn/shop/products/Brow_Luxe_Tool_Kit_{width}x.jpg?v=1674036395)
![Light](http://iloveluscious.com/cdn/shop/products/ToolkitLight_{width}x.jpg?v=1674036395)
Luscious Cosmetics
Brow Luxe ™ Tool Kit
Shape, define, fill, and set brows with this high-performance tool kit.
![Angel Eyes™ Primer](http://iloveluscious.com/cdn/shop/files/Livestyle_2793e531-b1bd-4bd3-9818-88903185f2e1_{width}x.jpg?v=1719572029)
![Angel Eyes™ Primer](http://iloveluscious.com/cdn/shop/files/Angel_eyes_{width}x.png?v=1719571894)
Luscious Cosmetics
Angel Eyes™ Primer
Up to 16 hours of no-crease, no-smudge, and no-fade makeup.
![](http://iloveluscious.com/cdn/shop/files/15_Years_of_Luscious_Banner_800x_1_1585ff75-7647-4ce2-aa4e-a6475f2517f1.webp?v=1662632435)
Behind The Brand
We're an inclusive female-founded makeup brand creating high-impact products with luxurious textures and diverse color palettes designed to flatter South Asian skin tones. Our formulas are 100% cruelty-free and vegan, because we believe in innovating with kindness.
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Mehir Sethi
As Seen In
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News & Blogs
Tap for a dose of beauty buzz and luscious new insights.
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