New Arrivals
Shop our latest beauty must-haves.
Luscious Cosmetics
Velvet Reign Matte Liquid Lipstick
Highly-pigmented, no-smudge, transfer-proof formula that lasts for hours.
Luscious Cosmetics
Softlight Concealer
Covers imperfections and brightens without creasing.
Luscious Cosmetics
Softlight Banana Powder
Minimizes skin imperfections and sets makeup for an all-day wear.
Luscious Cosmetics
Softlight Corrector
A lightweight formula that balances imperfections for an even skin tone.
Luscious Cosmetics
Hydracolor Lipstick
Creamy color with flattering pigments in a lip-loving, comfortable formula.
Luscious Cosmetics
Softlight Peach Powder
Minimizes skin imperfections and sets makeup for an all-day wear.
Bestsellers
Top-rated makeup for top-tier customers. Choose a cult-favorite!
Luscious Cosmetics
Velvet Reign Matte Liquid Lipstick
Highly-pigmented, no-smudge, transfer-proof formula that lasts for hours.
Luscious Cosmetics
Hydracolor Lipstick
Creamy color with flattering pigments in a lip-loving, comfortable formula.
Luscious Cosmetics
Brightening Base SPF 35
Provides daily protection against sun damage, evens out skin tone, while prepping your skin for a flawless makeup application.
Luscious Cosmetics
Face Contour Kit
Highlight, define and sculpt your features in a few easy steps.
Luscious Cosmetics
Softlight Concealer
Covers imperfections and brightens without creasing.
Luscious Cosmetics
Brow Luxe ™ Tool Kit
Shape, define, fill, and set brows with this high-performance tool kit.
Luscious Cosmetics
Angel Eyes™ Primer
Up to 16 hours of no-crease, no-smudge, and no-fade makeup.
Behind The Brand
We're an inclusive female-founded makeup brand creating high-impact products with luxurious textures and diverse color palettes designed to flatter South Asian skin tones. Our formulas are 100% cruelty-free and vegan, because we believe in innovating with kindness.
Mehir Sethi
As Seen In
Discover FreshLabs
Want your makeup to glide on effortlessly? Our
new K-beauty line unravels your natural glow, creating the perfect canvas for
flawless makeup application. Boost hydration with our Facial Cleansing Bar,
target breakouts with our Anti-Acne Bar, and get that lit-from-within glow with
our Exfoliating Bar.