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Want your makeup to glide on effortlessly? Our
new K-beauty line unravels your natural glow, creating the perfect canvas for
flawless makeup application. Boost hydration with our Facial Cleansing Bar,
target breakouts with our Anti-Acne Bar, and get that lit-from-within glow with
our Exfoliating Bar.


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Behind The Brand

We're an inclusive female-founded makeup brand creating high-impact products with luxurious textures and diverse color palettes designed to flatter South Asian skin tones. Our formulas are 100% cruelty-free and vegan, because we believe in innovating with kindness.

Mehir Sethi

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Tap for a dose of beauty buzz and luscious new insights.

The Rise of SPF-Powered Cosmetics

While SPF (Sun Protection Factor), the superhero fighting harmful UV rays, has long since been a western beachside essential, it is now a key player in the world of high-performance beauty, globally.

From standalone products to hybrid SPF moisturizers and BB creams, sun protection has gotten a serious style upgrade.

 Everyday Sun Defense

For us South Asians, a radiant, even-toned complexion is challenging to achieve. This is because the melanin-rich skin that makes us oh-so exotic also possesses a heightened vulnerability to sun damage.

Here's the secret, though: flawless, sun-protected skin is absolutely achievable if you’re a skintellectual who knows how SPF works! For starters, ditch the outdated, inexpensive, greasy goops and embrace makeup that offers built-in sun protection designed to enhance your natural glow.

From foundations to lip balms, these multi-tasking marvels save time and eliminate the need to layer products.  

Beauty With Built-In Protection

Look for foundations and moisturizers with an SPF of 15 or higher. Bonus points if you can find SPF 30 and above. Remember, the higher the SPF the better the protection.

Primers, too, offer broad-spectrum SPF protection now, effectively creating a pre-makeup barrier against the sun's harsh effects.

Since lips are just as vulnerable to sun damage as the rest of your face, opt for SPF infused lip balms that provide a matte finish to minimize shine and maximize sun defense.

Lock it all in with setting sprays and powders for an extra layer of protection throughout the day. For touch-ups, use our Softlight Setting Powder, Softlight Banana Powder, or Softlight Peach Powder to mattify your skin and keep your sun protection topped up.

Stay Lusciously Sun-Kissed

While we at Luscious Cosmetics love the sun we love sun defense even more. Our innovative brightening base is a staple that boasts an impressive SPF 35 and offers hydration, priming, and sun protection in one luxurious formula. With its flawless coverage and built-in shield, it’s the perfect addition to your daily beauty routine.

 So, are you still a classic sunscreen devotee or do you prefer the new and improved skincare infused makeup? Let us know in the comments!

Here’s Why You Should Cleanse At Night

We've all been there, darlings! A night out with friends stretches on, and the sight of a cozy bed trumps a full cleansing routine.  

While the temptation to avoid washing your face is real, remember this: a consistent cleansing ritual is the foundation of a radiant complexion.

Without further ado, let's delve into why a nighttime cleanse is a non-negotiable!

 Understanding Nighttime Cellular Repair

Think of sleep as your skin's personal spa. While you drift off, your body’s cellular renewal activates, repairing damage and boosting collagen production.

Cleansing before bed aids this process by removing makeup, pollutants, and free radicals that can hinder it. With a good cleanse you wake up visibly brighter and plumper!

 Banishing Breakouts

Your skin faces a variety of aggressors all day long – makeup, pollution, and even the oils from your phone! Leaving these impurities on your face overnight is a recipe for clogged pores and breakouts.

A nightly cleanse gets rid of these unwanted elements, allowing your skin to breathe and preventing blemishes from forming.

 Wanting A Dewy Glow

Our skin's natural oil production slows down at night, making cleansing even more essential. Skipping this step can strip your skin of moisture, leading to dryness, irritation, and a dull complexion.

By cleansing, you help your nighttime moisturizer to work its magic, leaving you with a dewy, hydrated glow come morning.

 Protecting Your Eyes

We all love dramatic lashes, but sleeping with eye makeup on comes with hidden dangers. For starters, it can irritate your eyes and cause them to feel scratchy and uncomfortable.

Worse yet, leftover makeup can seep into your eyes as you sleep, potentially causing infections or even scratches on your delicate corneas.

When we say beauty is pain, this isn’t what we mean!

Creating Better Sleeping Habits

Not removing makeup affects your bed sheets as much as your skin. Think about it – all the makeup, dirt, and pollutants you've collected throughout the day end up on your pillowcase. Not too ideal, right?

So create a cleaner sleep environment, free from allergens and irritants, with a good cleanse and spotless sheets.

 Introducing Clean Smoothie Makeup Remover Cloths

We’re here to make your nighttime cleansing routine easier with our luxurious Clean Smoothie makeup remover cloths – a gentle yet effective way to remove impurities, leaving your skin refreshed and ready for a blissful night's sleep.

These eco-friendly cloths are machine washable and reusable up to 1000 times, making them a sustainable and luxurious addition to your beauty routine - a small investment for a glowing and healthy complexion.

 Want our Clean Smoothie Makeup Remover Cloths to be restocked? Let us know in the comments!


Your Top Guide For Makeup Brushes

Ever felt overwhelmed by the various brushes in a makeup store? Don’t worry. It’s happened to the best of us.

The many sizes, shapes, and functions are enough to send anyone running for the hills which is why today’s blog will help transform your shopping experience from stressful to sensational.

The Makeup MVP: The Powder Brush

Found in almost every brush set, this versatile item is typically full and fluffy, applying both loose and pressed powders effortlessly.  

It's also your secret weapon for a softer, less pigmented blush application and a flawless, airbrushed complexion.

Master Sculpting: The Contour Brush

Longing for defined cheekbones and a sculpted face? The contour brush is your new best friend.

This angled piece follows the natural curves of your face, allowing for precise control, efficient product pick-up, and a picture-perfect look.

Prime And Play: The Eye Shadow Brush

There are multiple eye shadow brushes, each with a unique role. The classic eye shadow brush, with its stubby build, is perfect for sweeping color across your lids and upper eye area. It's also your go-to for applying eye shadow primer.

If you’ve graduated from the basics, we recommend looking into angled brushes that offer effortless smudging and contouring to add dimension to your eyes.

Line Like A Pro: The Eye Liner Brush

From defined lash lines to dramatic flicks, the eyeliner brush does it all.

This slender and stiff brush provides the ultimate control, making even the most intricate line look achievable. Plus, its angled shape is a lifesaver for newbies trying to master the cat eye technique.

Taming Your Arches: The Brow Brush

Unruly brows? Fret not! The double-sided brow brush is here to level up your brow game.

This ingenious tool features a comb on one end to tame and shape your brows, followed by a brush on the other to seamlessly apply your brow powder or gel.

Pout To Perfection: The Lip Brush

The lip brush is an absolute must-have for precision. This small and tapered brush ensures that your lip color stays within the lines and applies smoothly.

It also helps apply lip liners, smooths over imperfections, and shapes your mouth for a truly kissable pout.

Professional Brushes Made Easy

We’re all about developing the right tools for the job. That's why we offer a wide range of high-quality brushes, conveniently available in sets for a complete makeup application experience.

No more hunting for individual brushes – grab your set today!


Brow Care at Home

Brows on fleek! Currently it is one of the best compliments a person can get. Brows are one of the first things people see, as they define your whole face. They also have a big impact on how your makeup will look. For many, the high temperatures mean wearing as little makeup as possible. In addition to a little lip-gloss, mascara and tinted moisturizer, perfectly arched eyebrows help complete your look. Current times have made brow care at home an essential yet, at times challenging task. To make it easier for you, we have compiled some tips to make brow care at home as easy as possible.


Though many would like to leave this to the professionals, it can be done at home. To begin, ensure the area is clean and dry. To ease the pain, tweeze after you have taken a shower so that hair comes out easier. Next, you want to take things slow and pluck no more than two hairs at a time in the direction of your hair growth. It is super easy to take too many at a time. Take the time to step back and evaluate how things are looking along the way. After you are done, apply a gentle toner or aloe vera gel to soothe the skin.


It is super important to know the shape of your natural eyebrow! If you have never attempted to figure out the natural shape, it is not that hard to complete a brow map. It is also useful to know where your brows need growth, where there is excess hair can be removed and where you need to fill in.

  1. To find where your brows begin, use a pencil and place it on the side of your nose, holding it at an angle towards the inner corner of your eye. The place where the pencil edge meets the brow line is your beginning point.
  2. To find your arch, hold the pencil on the side of your nose, straight up over the eye. Where the pencil hits your brow bone is your arch.
  3. The last step is to place your pencil on the edge of your nose and align with the outer corner of your eye to locate the end of your eyebrow.

Keep in mind that the “golden rule” is to shape your brows opposite to the shape of your face. Therefore, if you have a long face, you should go for a low-lying arch and straight, elongated brows to add width to your face.

Use Good Lighting

Ample lighting is essential to a great the best possible brow job completed at home. You definitely don’t want to be tweezing and arching in dim lighting. When possible take advantage of natural light coming into your area and make the room as bright as possible. Take advantage of your handheld mirror by carrying it to a well-lit area to ensure you get all the tiny hairs plucked.

Fill in spaces

At some point, it happens to us all that we get a little too “pluck-happy.” First, know that you are not alone! Second, know that you can easily fill in any sparse spots! This can be done with either a brow powder and angled brush or you can use a pencil. To finish you can get all the hairs in place with a brow mascara. These come in both clear and tinted.

We all want our brows to look great, but caring for your them at home doesn’t have to be a dreaded challenge. Have fun with it and get fancy! Use a highlighter to add some dimension or use a bright eyeshadow to make them pop! If you don’t get it exactly right the first time, keep trying. Before you know it, you will have the perfect arch in no time.

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