5 Things to Know About Luscious Cosmetics

As Pakistan’s first-ever makeup brand, launched in 2007, our mission is to offer high-quality, glamorous cosmetics made with safe ingredients, specially designed for Pakistani and South Asian women across the globe. Here are 5 key things to know about us:

 

Cruelty-Free & Vegan

Luscious Cosmetics is proudly cruelty-free. Our products are never tested on animals Our products are 100% vegan, containing no animal by- products. We use plant-based ingredients which nourish and repair your skin. Plus, we avoid parabens, toxic chemicals, and do extensive lab- testing for for cosmetic safety. Mehrbano, our founder, has advised on cosmetics safety legislation in forums globally.

 

Exclusive Formulas

Our products are developed and formulated exclusively for our brand with a team of chemists and labs around the world, and produced to the most strict quality standards. Each product goes through a development process, then tested by makeup artists to ensure top-tier performance. Unlike many Pakistani brands that rely on pre-made, private label products from wholesale websites, where the manufacturing process is unclear, we take full control over how our products are made from start to finish.

 

Female Founded

 Founded in 2007 by Mehrbano Sethi, Luscious Cosmetics was created to offer inclusive beauty options, especially for women with darker skin tones. Mehrbano oversees every step of product development to ensure the highest standards and has blazed a trail for entrepreneurs in Pakistan and beyond.

 

Loved Around the World

While we’re proudly based in Pakistan, beauty fans everywhere have embraced us, and we’ve been featured in major beauty publications like Allure, Vogue, Marie Claire, Forbes and Popsugar. It’s amazing to see our homegrown brand connect with customers from all corners of the world.

 

Empowering Women

As a female-founded brand, empowering women is at the heart of what we Our team is made up of 70% women, many of whom play key roles in decision-making. In addition, our founder Mehrbano has mentored over 21 women-owned small businesses to success and is passionate about giving back to the community.

 

Luscious Cosmetics values each one of our customers. We are thankful for each one of you that supports our commitment to clean beauty and taking a stand against animal cruelty. It is our sincere hope that you enjoy your purchase and visit us again soon!