5 Things to Know About Luscious Cosmetics

5 Things to Know About Luscious Cosmetics

With hundreds of beauty brands out there, we are thrilled for each customer that chooses Luscious Cosmetics! If you know anything about our brand, then you know that we value beauty and strive to provide cosmetics that contain ethical and high-quality ingredients without breaking the bank. To give you a deeper look at our brand, here are 5 things that you should know about Luscious Cosmetics.

Cruelty Free

Luscious Cosmetics believes strongly in the animal rights movement. Our website displays a bunny to signify that all of our products are cruelty free. The label of cruelty free means our products have not been tested on animals at the ingredient level or as a finished product. In addition to protecting animals, we believe that cruelty free products assist in providing you with safe ingredients and products as well.  We pride ourselves on offering products that not only save animals but reduce the likelihood of breakouts and inflammation.


We have created products to help your skin thrive. Along with the bunny, our website also displays the Vegan Society Logo. By offering vegan products, you can shop with the assurance that you are using beauty products that contain no animal by-products. To keep your skin free from clogged pores and harsh reactions, Luscious Cosmetics uses plant-derived ingredients that contain minerals and antioxidants that nourish and repair skin. As a bonus, vegan products also means we leave out the parabens, toxic chemicals, and heavy metals.

Female Founded

That’s right! Luscious Cosmetics is female founded. Mehrbano Sethi launched the independent beauty brand in 2007 as a brand inclusive of women with darker skin and stronger pigments. From day one, Mehrbano has followed the development of each product from inception to release to ensure customers are receiving the best product possible and that the process of development follows an ethical route.

Internationally Recognized

 While Luscious Cosmetics is primarily based in Pakistan, the brand is internationally recognized. Markets from all over the globe have embraced Luscious Cosmetics including large publications such as Allure, Popsugar and International Press. As an independent brand, these are not recognitions we take lightly. We strive to continue to grow, expand and reach people all over the globe.

Women empowerment

As a female founded brand, Luscious Cosmetics feels strongly about women’s empowerment. Our team is made up of 70% women, who are not just workers, but those who are actively involved in the decision-making processes of the brand.  We believe in mentoring women professionally and personally while also supporting their innovative ideas.

Luscious Cosmetics values each one of our customers. We are thankful for each one of you that supports our commitment to clean beauty and taking a stand against animal cruelty. It is our sincere hope that you enjoy your purchase and visit us again soon!

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