Cruelty-free and Vegan

Luscious Cosmetics is proudly cruelty-free and 100% vegan. Our products are neither tested on animals nor contain any animal by-products. We use plant-based ingredients which nourish and repair your skin.

Love and safety for all

Our products are formulated with skin-safe ingredients, free from parabens and toxic chemicals. We only use carefully selected ingredients that suit all skin types. Mehrbano, our founder and CEO, has been a member of the advisory board for cosmetics safety legislation on various global platforms.

Setting the trends

Luscious Cosmetics was initiated with a mission to create inclusive luxury makeup products for all skin types. Not only have we been able to introduce a beauty revolution across the globe, but we are also proud of introducing unique products that do not follow prevailing trends. Mehrbano pays special attention to creating timeless products that are luxurious and truly Luscious.

Skincare Model Natural Skincare Products

Our Story

“I make sure to set the trends and not follow them”

Mehrbano Sethi- the founder and CEO

Mehrbano Sethi, an International Relations graduate from Boston University, was fascinated by makeup since childhood. While being in the United States, where she had friends from all ethnicities and races, Mehrbano observed a distinct gap in the beauty industry when it came to catering for people of colour.

 Upon her return to Pakistan, she decided to deepen her research and develop an inclusive beauty line tailored to the needs of South Asian skin, while adhering to global beauty standards.

Now almost two decades in, Mehrbano stays actively involved in every stage of the product development, making a point of not reading industry trend reports to avoid falling in line with the pack. “You end up making something that everyone else makes,” she says. 

Our Mission and Values

  • We follow the international beauty standards to create skin-loving
    and yet richly pigmented cosmetics.
  • Our products are proudly cruelty-free, vegan, and Halal.
  • Our award-winning formulas are research-backed and exclusively
    developed and manufactured.
  • Professional makeup artists and real customers test each product to
    ensure flawless performance.