Our Story

Born in Pakistan. Loved around the world

Luscious Cosmetics has grown from its roots in Pakistan to become an internationally recognized brand, featured in major publications like Allure, Vogue, Marie Claire, and Popsugar. We've built a loyal following not just in Pakistan but around the world, and our products have gained recognition for their quality and performance. From pro makeup artists to makeup geeks, Luscious continues to be a trusted name in beauty, proving that a homegrown brand can shine bright on the world stage. Having sold on the shelves of prestige retailers like Sephora Asia and more, we continue to win hearts and connect with our customers.

A Note From Our Founder

It was my dream to create a world-class beauty brand that us Pakistani women can call our own and prove that a Pakistani brand could stand proudly among global brands, matching the quality, innovation, and glamour. Each product reflects my passion for bringing joy to our customers. I’m proud that Luscious represents the strength and beauty of Pakistani women. Thank you for making Luscious a part of your journey—I can’t wait to continue it with you.

With love and gratitude,
Mehrbano Sethi
Founder, Luscious Cosmetics

Luscious Faces

Over the years our campaigns have featured some of the most talented, inspiring and beautiful (inside and out) icons.

Mahira Khan

Mahira Khan

Imaan Ali Luscious Cosmetics

Imaan Ali

Juggan Kazim Luscious Cosmetics

Juggun Kazim

Ayesha Omer Luscious Cosmetics

Ayesha Omer

Cybil Luscious Cosmetics mascara

Cybil

Zara Peerzada Luscious Cosmetics

Zara Peerzada

Mahira Khan

Mahira Khan

Imaan Ali Luscious Cosmetics

Imaan Ali

Juggan Kazim Luscious Cosmetics

Juggun Kazim

Ayesha Omer Luscious Cosmetics

Ayesha Omer

Cybil Luscious Cosmetics mascara

Cybil

Zara Peerzada Luscious Cosmetics

Zara Peerzada

Mahira Khan

Mahira Khan

Imaan Ali Luscious Cosmetics

Imaan Ali

Juggan Kazim Luscious Cosmetics

Juggun Kazim

Ayesha Omer Luscious Cosmetics

Ayesha Omer

Cybil Luscious Cosmetics mascara

Cybil

Zara Peerzada Luscious Cosmetics

Zara Peerzada

Mahira Khan

Mahira Khan

Imaan Ali Luscious Cosmetics

Imaan Ali

Juggan Kazim Luscious Cosmetics

Juggun Kazim

Ayesha Omer Luscious Cosmetics

Ayesha Omer

Cybil Luscious Cosmetics mascara

Cybil

Zara Peerzada Luscious Cosmetics

Zara Peerzada