Bestsellers
Top-rated makeup for top-tier customers. Choose a cult-favorite!
Luscious Cosmetics
Velvet Reign Matte Liquid Lipstick
Highly-pigmented, no-smudge, transfer-proof formula that lasts for hours.
Luscious Cosmetics
Angel Eyes™ Primer
Up to 16 hours of no-crease, no-smudge, and no-fade makeup.
Luscious Cosmetics
Face Contour Kit
Highlight, define and sculpt your features in a few easy steps.
Luscious Cosmetics
Hydracolor Lipstick
Creamy color with flattering pigments in a lip-loving, comfortable formula.
Luscious Cosmetics
Softlight Oil Control Powder
Multi-use setting powder + sheer foundation.
Luscious Cosmetics
Softlight Foundation
Liquid foundation with buildable coverage and a natural matte finish.
Complexion Essentials
Get your glow with our Softlight range of complexion essentials.
Luscious Cosmetics
Softlight Oil Control Powder
Multi-use setting powder + sheer foundation.
Luscious Cosmetics
Softlight Concealer
Covers imperfections and brightens without creasing.
Luscious Cosmetics
Softlight Corrector
A lightweight formula that balances imperfections for an even skin tone.
Luscious Cosmetics
Sparkling Face Shimmer
Softly tinted loose powders that give your skin a luminous sheen.
Luscious Cosmetics
Softlight Banana Powder
Minimizes skin imperfections and sets makeup for an all-day wear.
Luscious Cosmetics
Softlight Peach Powder
Minimizes skin imperfections and sets makeup for an all-day wear.
Discover FreshLabs
Behind The Brand
We're an inclusive female-founded makeup brand creating high-impact products with luxurious textures and diverse color palettes designed to flatter South Asian skin tones. Our formulas are 100% cruelty-free and vegan, because we believe in innovating with kindness.
Mehir Sethi