Give up on complicated. We make high-performing skincare easy.

HOLIDAY GIFTING

Treating someone special?

Plant-based luxury skincare made in Sweden is always a good gift idea.

STREAMLINED ROUTINE

We combine 13+ beauty products into 3 bottles

  • High-performing formulas
  • Multifunctional benefits
  • Game-changing results

Our 3-step routine liberates you from the many products you once thought you needed.

EASY AND EFFICIENT

Doing more with less is simply smart

  • No additives, no fillers, no BS
  • 100% organic, plant-based
  • Made in Sweden

Each plant-based formula is powered with the highest-quality phytonutrients. Everything you need, and nothing you don't.

Testimonials

THE BEST SKINCARE PRODUCTS I'VE EVER EXPERIENCED

...and I've tried a lot. My skin is hydrated all day, has a much better glow and has no breakouts. The customer service is fantastic, and the subscription is easy. In addition to everything above, it's magical not having to have more than 3-4 products in one's skincare routine.

IN LOVE WITH THIS TRIO

I'll admit that I was skeptical at the outset. I didn't believe that three (or four) products could do everything I needed, but this trio is great. My extremely sensitive 60-something skin is glowing and healthy, with much reduced rosacea and eczema. I got the exploration pack and it's perfect to carry to the gym for post-swim use. Big, big fan.

I HIGHLY RECOMMEND OM-SE

I would never have believed you could achieve such good results with just a few products. I've been struggling to find the right skincare products and tried all sorts of brands, and now I've finally found a home. The fact that the products are made in Sweden and come in attractive packaging is another bonus.

I HAVE TO SAY THAT I LOVE OM-SE!

I haven't been using skincare products regularly, but I have very dry skin in the winter and felt like I wanted to try your products! I first bought a sample kit and quickly wanted to order more. I haven't had a dry spot since I started a few weeks ago! Such an easy and enjoyable routine both in the morning and evening! Thank you, thank you, thank you!

BEST SKINCARE!

As good for the skin as it is stylish in the bathroom. So lovely to have a subscription service so you know you're never without it.

AFTER A YEAR OF USAGE,

My 72-year skin has got softness and glow. From an environmental and economic point of view, all other skincare products are now of no interest to me.

THE BEST SKINCARE PRODUCTS I'VE EVER EXPERIENCED

...and I've tried a lot. My skin is hydrated all day, has a much better glow and has no breakouts. The customer service is fantastic, and the subscription is easy. In addition to everything above, it's magical not having to have more than 3-4 products in one's skincare routine.

IN LOVE WITH THIS TRIO

I'll admit that I was skeptical at the outset. I didn't believe that three (or four) products could do everything I needed, but this trio is great. My extremely sensitive 60-something skin is glowing and healthy, with much reduced rosacea and eczema. I got the exploration pack and it's perfect to carry to the gym for post-swim use. Big, big fan.

I HIGHLY RECOMMEND OM-SE

I would never have believed you could achieve such good results with just a few products. I've been struggling to find the right skincare products and tried all sorts of brands, and now I've finally found a home. The fact that the products are made in Sweden and come in attractive packaging is another bonus.

I HAVE TO SAY THAT I LOVE OM-SE!

I haven't been using skincare products regularly, but I have very dry skin in the winter and felt like I wanted to try your products! I first bought a sample kit and quickly wanted to order more. I haven't had a dry spot since I started a few weeks ago! Such an easy and enjoyable routine both in the morning and evening! Thank you, thank you, thank you!

BEST SKINCARE!

As good for the skin as it is stylish in the bathroom. So lovely to have a subscription service so you know you're never without it.

AFTER A YEAR OF USAGE,

My 72-year skin has got softness and glow. From an environmental and economic point of view, all other skincare products are now of no interest to me.

We took our name OM-SE from the old Swedish verb omse, which means to care for

Learn more

5 Things to Know About Luscious Cosmetics

5 Things to Know About Luscious Cosmetics
As Pakistan’s first-ever makeup brand, launched in 2007, our mission is to offer high-quality, glamorous cosmetics made with safe ingredients, specially designed for Pakistani and South Asian women across the globe. Here are 5 key things to know about us:

 

Cruelty-Free & Vegan

Luscious Cosmetics is proudly cruelty-free. Our products are never tested on animals Our products are 100% vegan, containing no animal by- products. We use plant-based ingredients which nourish and repair your skin. Plus, we avoid parabens, toxic chemicals, and do extensive lab- testing for for cosmetic safety. Mehrbano, our founder, has advised on cosmetics safety legislation in forums globally.

 

Exclusive Formulas

Our products are developed and formulated exclusively for our brand with a team of chemists and labs around the world, and produced to the most strict quality standards. Each product goes through a development process, then tested by makeup artists to ensure top-tier performance. Unlike many Pakistani brands that rely on pre-made, private label products from wholesale websites, where the manufacturing process is unclear, we take full control over how our products are made from start to finish.

 

Female Founded

 Founded in 2007 by Mehrbano Sethi, Luscious Cosmetics was created to offer inclusive beauty options, especially for women with darker skin tones. Mehrbano oversees every step of product development to ensure the highest standards and has blazed a trail for entrepreneurs in Pakistan and beyond.

 

Loved Around the World

While we’re proudly based in Pakistan, beauty fans everywhere have embraced us, and we’ve been featured in major beauty publications like Allure, Vogue, Marie Claire, Forbes and Popsugar. It’s amazing to see our homegrown brand connect with customers from all corners of the world.

 

Empowering Women

As a female-founded brand, empowering women is at the heart of what we Our team is made up of 70% women, many of whom play key roles in decision-making. In addition, our founder Mehrbano has mentored over 21 women-owned small businesses to success and is passionate about giving back to the community.

 

Luscious Cosmetics values each one of our customers. We are thankful for each one of you that supports our commitment to clean beauty and taking a stand against animal cruelty. It is our sincere hope that you enjoy your purchase and visit us again soon!

 

 

The Perfect Contour

Perfect Contour
The Perfect Contour

We all have those moments where we really want to accentuate the natural structure of our face. Some do it every day while others save this technique for special occasions. Either way, you want to make sure it is done right! While it may take extra time to get out the door, many would agree that the end result is well worth it to have perfect cheekbones, brows on fleek and eyes that pop. For those looking for tips on how to achieve the perfect contoured look, we have you covered! Here is a step by step guide to contouring to give you a photo ready look.

Illuminate the form of your face.

The first thing you want to do is to apply your foundation as you normally would. To further sculpt your face, contour along your cheekbones, following the natural flow of your jaw line. You should be following the area from the top of your ear toward your mouth. As silly as it may feel, making a fish face will help you find the correct spot.

Be sure to add some shading round your hairline and temples, alongside the bridge of your nose, and just under the tip of your nose.

Blend it out.

Pull out your small fluffy brush and make sure it is clean. Use it to smooth out any obvious lines. If you don’t have a fluffy brush available, a blending sponge works as well. Just be sure to dampen it.

Highlight.

Apply your highlighter to your eyes to add a lift to your face. The important part of this step is to apply it in an upside-down triangle formation. The highlighter should also be applied to cheekbones, forehead, the bridge of your nose, under your eyebrows and the middle of your chin.

You can use a shimmery highlighter, but it should only be applied to cheekbones and the center of your nose as it can inflame large pours, fine lines and oily skin.

Set your makeup.

Using a fluffy brush, the next step is to set your makeup by dusting your favorite translucent powder over your face. This is an important step to set the foundation, contour and highlight and to ensure everything is well blended.

Luscious Cosmetics has two fabulous contouring kits! The Face Contour Kit is for your everyday contouring needs while the Face Contour Kit Matte Drama gives you a more dramatic look. Both kits are conveniently available to give you an Instagram ready look in just minutes!

5 Things to Know About Luscious Cosmetics

5 Things to Know About Luscious Cosmetics
As Pakistan’s first-ever makeup brand, launched in 2007, our mission is to offer high-quality, glamorous cosmetics made with safe ingredients, specially designed for Pakistani and South Asian women across the globe. Here are 5 key things to know about us:

 

Cruelty-Free & Vegan

Luscious Cosmetics is proudly cruelty-free. Our products are never tested on animals Our products are 100% vegan, containing no animal by- products. We use plant-based ingredients which nourish and repair your skin. Plus, we avoid parabens, toxic chemicals, and do extensive lab- testing for for cosmetic safety. Mehrbano, our founder, has advised on cosmetics safety legislation in forums globally.

 

Exclusive Formulas

Our products are developed and formulated exclusively for our brand with a team of chemists and labs around the world, and produced to the most strict quality standards. Each product goes through a development process, then tested by makeup artists to ensure top-tier performance. Unlike many Pakistani brands that rely on pre-made, private label products from wholesale websites, where the manufacturing process is unclear, we take full control over how our products are made from start to finish.

 

Female Founded

 Founded in 2007 by Mehrbano Sethi, Luscious Cosmetics was created to offer inclusive beauty options, especially for women with darker skin tones. Mehrbano oversees every step of product development to ensure the highest standards and has blazed a trail for entrepreneurs in Pakistan and beyond.

 

Loved Around the World

While we’re proudly based in Pakistan, beauty fans everywhere have embraced us, and we’ve been featured in major beauty publications like Allure, Vogue, Marie Claire, Forbes and Popsugar. It’s amazing to see our homegrown brand connect with customers from all corners of the world.

 

Empowering Women

As a female-founded brand, empowering women is at the heart of what we Our team is made up of 70% women, many of whom play key roles in decision-making. In addition, our founder Mehrbano has mentored over 21 women-owned small businesses to success and is passionate about giving back to the community.

 

Luscious Cosmetics values each one of our customers. We are thankful for each one of you that supports our commitment to clean beauty and taking a stand against animal cruelty. It is our sincere hope that you enjoy your purchase and visit us again soon!

 

 

The Perfect Contour

Perfect Contour
The Perfect Contour

We all have those moments where we really want to accentuate the natural structure of our face. Some do it every day while others save this technique for special occasions. Either way, you want to make sure it is done right! While it may take extra time to get out the door, many would agree that the end result is well worth it to have perfect cheekbones, brows on fleek and eyes that pop. For those looking for tips on how to achieve the perfect contoured look, we have you covered! Here is a step by step guide to contouring to give you a photo ready look.

Illuminate the form of your face.

The first thing you want to do is to apply your foundation as you normally would. To further sculpt your face, contour along your cheekbones, following the natural flow of your jaw line. You should be following the area from the top of your ear toward your mouth. As silly as it may feel, making a fish face will help you find the correct spot.

Be sure to add some shading round your hairline and temples, alongside the bridge of your nose, and just under the tip of your nose.

Blend it out.

Pull out your small fluffy brush and make sure it is clean. Use it to smooth out any obvious lines. If you don’t have a fluffy brush available, a blending sponge works as well. Just be sure to dampen it.

Highlight.

Apply your highlighter to your eyes to add a lift to your face. The important part of this step is to apply it in an upside-down triangle formation. The highlighter should also be applied to cheekbones, forehead, the bridge of your nose, under your eyebrows and the middle of your chin.

You can use a shimmery highlighter, but it should only be applied to cheekbones and the center of your nose as it can inflame large pours, fine lines and oily skin.

Set your makeup.

Using a fluffy brush, the next step is to set your makeup by dusting your favorite translucent powder over your face. This is an important step to set the foundation, contour and highlight and to ensure everything is well blended.

Luscious Cosmetics has two fabulous contouring kits! The Face Contour Kit is for your everyday contouring needs while the Face Contour Kit Matte Drama gives you a more dramatic look. Both kits are conveniently available to give you an Instagram ready look in just minutes!