Our Story
It is not just makeup. It is Luscious.
Founded in 2007 by Mehrbano Sethi, Luscious Cosmetics is a proud homegrown Pakistani makeup brand that is loved worldwide. At Luscious Cosmetics, we are committed to developing exclusive, cruelty-free, and research-backed formulas tailored to all skin types. Given Mehrbano’spassion for beauty as a form of empowerment and the overwhelming love and support from our beautiful community, today Luscious Cosmetics stands out as one of the rare beauty brands from Pakistan that are stocked and admired around the world. While keeping pace with the global beauty trends and standards, Luscious Cosmetics is passionately committed to its ethical framework. Our products are 100% Halal, cruelty-free, and vegan. We've built a loyal following not just in Pakistan but around the world, and our products have gained recognition for their quality and performance on the shelves of shelves of prestige retailers like Sephora, Amazon, QVC. From pro makeup artists to makeup geeks, Luscious continues to be a trusted name in beauty, proving that a homegrown brand can shine bright on the world stage. We continue to win hearts and connect with our customers.
A Note From Our Founder
It was my dream to create a world-class beauty brand that we can call our own.
To prove that a Pakistani brand could stand proudly among global brands, matching the quality, innovation, and glamour.
I’m proud that Luscious represents the strength and beauty of Pakistani women. Each product reflects my passion for bringing joy and value to our customers.
Thank you for making Luscious a part of your journey—I can’t wait to continue it with you.
With love and gratitude,
Mehrbano Sethi
Founder, Luscious Cosmetics
Luscious Faces
Over the years our campaigns have featured some of the most talented, inspiring and beautiful (inside and out) icons.
