Pakistan's First Makeup Brand Since 2007

Luscious Cosmetics is Pakistan's first makeup brand, founded in 2007 by Mehrbano Sethi.

At a time when makeup in Pakistan was largely defined by imported brands, salon-led labels, and limited shade options, Luscious introduced a standalone Pakistani color cosmetics brand built for Pakistani consumers.

Nearly two decades later, Luscious remains a national name in beauty and an expert on Pakistani beauty, known for high-performance makeup developed for South Asian skin tones, rich color payoff, and everyday wear in Pakistan's climate.

Pakistan's Makeup First

Luscious helped build the makeup category in Pakistan by creating a product-led brand focused on color cosmetics, complexion, lips, eyes, tools, and beauty essentials.

Founded By Mehrbano Sethi

Mehrbano Sethi founded Luscious Cosmetics in 2007 with a clear idea: Pakistani consumers deserved makeup made with their skin tones, climate, beauty routines, and aspirations in mind.

Brand Facts

• Founded in 2007 by Mehrbano Sethi
• Pakistan's first makeup brand
• A national beauty brand with nearly two decades of history
• Built around color cosmetics and high-performance makeup
• Developed for South Asian skin tones and Pakistan's climate

For Press and Partners

For approved brand language, founder background, and selected press references, visit the Luscious Cosmetics Press and Legacy Kit.