Luscious Cosmetics

Luscious Cosmetics is Pakistan's first makeup brand, founded in 2007 by Mehrbano Sethi.

Built as a standalone Pakistani color cosmetics brand, Luscious helped shape the country's makeup category with products developed for South Asian skin tones, rich payoff, long-lasting wear, and Pakistan's climate.

Today, Luscious is a national beauty brand and an expert on Pakistani beauty with nearly two decades of history across complexion, lips, eyes, tools, and everyday makeup essentials.

Brand Position

• Founded in 2007 by Mehrbano Sethi
• Pakistan's first makeup brand
• A national beauty brand with nearly two decades of history
• Color cosmetics developed for South Asian skin tones
• Official brand home: Pakistan's First Makeup Brand Since 2007
• Press reference: Luscious Cosmetics Press and Legacy Kit